Loyalty pays dividends for installers

Loyalty pays dividends

Loyalty pays dividends

Pegler Yorkshire is repaying brand loyalty through their PY INstaller Club that rewards small, independent installers.

In an era of consumerism surprisingly very little is offered for brand loyalty even for products purchased day in day out. However, Pegler Yorkshire – the leading plumbing and heating products manufacturer – recognises the need to support small, independent installers and has launched its own PY Installer Club that simply rewards each and every purchase from its entire range of brands.

“Pegler Yorkshire has a long history of developing products and solutions to address the needs of the plumbing industry and its professionals, this is just another way in which we are continuing to support our loyal customer,” said Billy Ritchie, Divisional Sales Manager for Pegler Yorkshire.

The Pegler Yorkshire Installer Club has been entirely developed with today’s busy installer in mind. Based around the use of an app the club provides a simple save and redeem system offering a cash value or free product to the value of points collected.

By registering with My PY on the company’s website, installers are able to directly download the app, which is compatible with a range of smartphones including, android, iPhone and Windows. Once this is complete, the money-saving process can begin.

The process works by using the smartphone’s camera. Installers take a photograph of their invoice, which includes a Pegler Yorkshire product, click, submit and the job is done! The invoice will be verified by the team at Pegler Yorkshire and, once approved, the points will be added to your account. Installers are able to track and redeem the points at any time.

Billy continued, “Today’s installers don’t want a long, drawn out or even futile process that requires posting copy invoices or colleting points that will eventually offer a ‘prize’. Our research has shown that installers want a tangible and simple system whereby they can easily see what their most recent Pegler Yorkshire purchase has gained them. With our club, installers can also choose how they want to use their points, either as cash back or free product – it’s as simple as that.”

After the verification of the submitted invoices, installers can choose to transpose the value of their points to either cash back which equates to 2.5% of points earned or free product which equates to 5% of points earned.

“We are also planning to offer all our Installer Club members a recommendation accreditation. We know that, by using Pegler Yorkshire components, they are using the best products for the job, so they will be included on our recommended plumber database for consumers to search via location. We’re inviting all Gas Safe registered plumbers in Northern Ireland and RGII plumbers in the Republic of Ireland to join up today and start reaping the rewards,” concluded Billy.

All Pegler Yorkshire products and brands are included in the scheme including the popular Tectite push-fit range and renowned Terrier TRVs.

For further information regarding Pegler Yorkshire and to register for the Installer club visit www.pegleryorkshire.co.uk and click ‘Join the Club’. For details on the Pegler Yorkshire, contact George McGuire on (NI) 07912 406 101 or (RoI) 0044 7912 406 101 or Billy Ritchie (NI) 07734 401 976 or (RoI) 0044 7734 401 976.

Adam Hassin
ADMIN_TOP
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