Bassetts celebrates significant growth

This latest opening by Northern Ireland’s largest bathroom, heating and tile company, is in addition to showroom expansions in two of its local branches in County Londonderry, following a period of significant growth for the company.

The new Boucher Road showroom is open seven days a week and it will exclusively showcase Bassett’s high quality range of bathroom and tile designs in a unique designer showroom setting.

This beautiful showroom experience not only provides customers with inspiration through a wide range of displays but gives them the ability to visualise their own designs, using the unique Bassetts Visualiser. This state-of-the-art touchscreen technology enables customers to choose from hundreds of wall and floor tiles and then visualise them in photo-realistic settings, including bathrooms, kitchens and living rooms.

The opening of Bassetts Simply Bathrooms is in addition to expansions to the North West. The anticipated opening of a newly extended showroom in Coleraine branch, located on Cloyfin Road, will see the branch double in size to showcase its growing range of bathroom and tile designs. This is one of two extensions within the Bassetts network in the North West, with the Derry-Londonderry branch now offering new bathroom displays and the launch of the first ever tile studio for the company.

The growth has been fuelled by recent positive movements in the local home improvement and housing market in Northern Ireland, with Bassetts maintaining a strong position; as it did during the challenging recession period.

Managing Director of Bassetts, Alan Wright, commented, “We are delighted to open our new Boucher Road showroom, alongside extensive branch expansions in Derry- Londonderry and Coleraine.

“Despite the difficulties that many national retailers may be facing in the home improvement market, our bathroom, plumbing and heating business has gone from strength to strength. In recent months, we have seen an increasing number of home-owners choosing to renovate or improve their homes, with 44% of homeowners fitting a new bathroom in the last three years.

“A further half of all home-owners in Northern Ireland are also predicted to renovate their homes this year and that is a key reason why we are expanding our showrooms and opening a new Belfast showroom to meet an increasing demand for exclusive, high quality, affordable products.

“The number of new homes being built across Northern Ireland is also up by almost 50% and we are committed to offering our trade customers an expanded range of options and to plug the gap in offering stylish and affordable heating and plumbing solutions for new builds.”

Bassetts is all encompassing and caters for every bathroom, plumbing and heating need, ranging from bathrooms, showers and tiles through to radiators and boilers. Its extensive branch network provides residential and trade customers with bathroom solutions from the leading local and international manufacturers.

Bassetts has branches in Bangor, Belfast, Coleraine, Downpatrick, Dungannon, Lisburn, L’Derry, Mallusk, Greencastle, Newry, Portadown and Omagh. For further information, visit or telephone head office on 028 3833 9438.