CM Marketing expands its heating offering

The complete range of Vasco’s radiator offering is now available from the company and can be viewed online at

This latest addition to CM Marketing’s product portfolio came about when the company identified a gap in its offering to the sector.

“Earlier this year we engaged in a process to determine some product areas and sectors where as a company we had gaps in our portfolio. A natural place to start was bathroom heating. We visited the ISH exhibition in March of this year with the aim of trying to find a partner radiator company and after discussions with a number of companies, it was Vasco who impressed us the most,” said Barry Dowling, Director at CM Marketing.

As a brand at the forefront of radiator technology and design, Vasco was the ideal addition to the company’s existing products.

“Vasco is very active in new product development and with its mid to high end product offering, its range sits very comfortably within our wider product and brand offer.

“Vasco has also introduced aluminium constructed radiators which deliver a higher heat output with a much lower water content and are obviously lighter and easier to install than steel radiators. With Vasco’s exciting range of colours complementing these designer radiators, it makes for a very strong product offering.”

Vasco’s Aluminium Radiators, which are available from CM Marketing, use 100% recycled aluminium and also feature energy-saving features. Installers who opt for the Vasco brand can be assured that they’re providing their customer with the best possible heating comfort. All Vasco products also offer installers ease of installation and the assurance that products are of the highest quality. As a market leader in bathroom radiators, Vasco is a renowned producer of designer radiators, ventilation, under oor heating and cooling. Vasco Group has been developing and manufacturing products and solutions for a comfortable indoor climate for more than 40 years. The company says its success has been achieved by putting customers first and by finding only the best alternative materials, innovative designs and pioneering production.

This process has been widely recognised and has already earned Vasco numerous international design awards and prizes. Vasco Group headquarters are based in Dilsen (Belgium) and the four production plants are located in Dilsen (Belgium), Zedelgem (Belgium), Tubbergen (Netherlands) and Legnica (Poland). Barry and the team at CM Marketing commenced trading in 1988 as a distributor to the combined bathroom and plumbing trade in Northern Ireland. Products were initially sourced from companies in the UK, Italy and France but in the early 1990’s the company expanded its distribution network into the Republic of Ireland. Today, CM Marketing continues to operate as an all-Ireland distributor with a wide- ranging product portfolio sourced from countries including China, Italy, Vasco Beams, Switzerland, Germany and the UK.

The company carries out its distribution operations from a 27,000 sq ft facility at Sprucefield, Northern Ireland. A dedicated team at CM Marketing is committed to working with its retailer partners and specifiers to bring the best bathroom brands to the market in Ireland today and in the future.

“We’re delighted to be distributors of the Vasco range of designer radiators in Ireland. It’s a prestigious, well-regarded brand and one that we feel ts in very well with our current range of products. We strive to ensure that we supply the bathroom and plumbing trade with only the highest quality products and we believe we’re continuing that trend with Vasco,” added Barry.

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