SONAS Bathrooms introduces digital tools for retailers and customers

SONAS Bathrooms launch innovative new customer engagement measures...

Industry leading brand SONAS Bathrooms has responded to the challenges created by the COVID-19 restrictions by implementing services to support and engage with customers.

Managing Director of SONAS Bathrooms, Richard Sloan, said: “As a business, we too have experienced the significant challenges affecting our industry. With that in mind we developed some initiatives that allow us to continue supporting both our retail customer network and the end-user clients.”

Merchants and retail showrooms are essential in promoting the SONAS brand, with sales personnel within the customer network using their comprehensive SONAS Bathroom Catalogue to advertise and sell their product solutions.

“With physical distancing measures restricting retailers, many are exploring new platforms and channels to sell to end-user clients,” added Sloan. “We wish to support their efforts.”



SONAS Bathroom’s comprehensive and informative website is the perfect showcase for its products. Rich in content and product information, a website of this scale and complexity would represent a significant undertaking for any retailer to do from scratch. In addition, SONAS Bathrooms can make their digital content available to retailers who wish to populate their own websites, whether purely for information purposes, or to offer e-Commerce functionality.

“Our digital marketing team will issue a full pack including images, descriptions, and any relevant additional information a website requires to advertise and sell our range online. Coronavirus is a game changer for businesses. In our view, omnichannel will become a norm with retailers supporting their bricks and mortar business with an online offering.”

Another successful element of the SONAS service proposition is their 4,000 square ft product showroom. Prior to the showroom’s enforced temporary closure, 70% of visitors who walked through the doors had been referred by retailers or installers. In response to the current restrictions, SONAS Bathrooms now offer an online consultation to help end-users through the bathroom planning and product selection process.

You can BOOK YOUR FREE CONSULTATION with the showroom advisor team at SONAS through the online booking form on the company’s website. An appointment will be scheduled for an online presentation via a personal 1-2-1 video call, followed by a Q&A and agreed next steps. “Once a consultation has been provided, we can issue the client with an exact specification. They in turn can place the order with one of our existing retailers when ready for delivery.”

Service is key to the SONAS brand’s success, and despite the current restrictions the Dublin based company remains confident about connecting and supporting customers through the crisis. For more information on the measures covered in this article, please get in touch with SONAS bathrooms using the details below.

SONAS Bathrooms, 103 Northwest Business Park, Ballycoolin, Dublin D15 R883
T: +353 (0)1 817 9755